What is the value of an email?
Let's be honest, the traditional approach to using email marketing to attract new customers and develop repeat business just doesn't work.
Sales is relational. Email marketing lets you build relationships at the pace they naturally occur. That way, you can make your sales offer at the time your lead is actually ready to buy.
To do that, you have to set up a strategy that nurtures the relationship with each contact over time and have a system in place that makes it clear when they’re ready to make a purchase. You can do this manually, but as your list grows, this approach will quickly become unmanageable.
If you are serious about achieving what matters most, it calls for a different approach.
Zero In Marketing enables businesses to grow while also reducing valuable time spent on repetitive activities by intelligent use of email marketing and automation tools.
From leads to loyal customers
Most people that discover your business are not ready to buy, yet. We create smart email marketing solutions that intuitively nurture people that are 'just looking' into customers and ultimately advocates of your brand.
We see email marketing as a way of communicating with your customers or subscribers; as individuals – not as a collective. It’s about knowing where each individual fits into the buying cycle of a product or service, and relating to them accordingly.
Successful email marketing makes the customer feel like they’re being engaged with on a one-to-one basis; almost like they have their own concierge service attending to their every need.
Thanks to data and technology, much of this can be automated and highly personalised.
Grow your business faster, smarter
Reach the right customers, with the right message at the right time.
Tools to fuel your success
CRM - Everything in one place.
Your sales team no longer have to struggle with an array of spreadsheets, scroll through their inbox to find customer information about opportunities.
They can get incredible insight into every potential and existing customer in one location.
Have accurate information available so that you or your sales people aren't wasting time chasing after every lead, know when the prospect is ready to buy. Be aware of the services they have shown interest in and when they've visited your website, so you can personalise your approach.
Interactions are tracked automatically, making it easy to:
Marketing Automation - Scale your growth
This is where the various elements of your marketing are brought together by using automation to deliver an exceptional experience for your customers. It's like the chain on a bike, that ties it altogether.
You have the ability to architect people's experience to whatever you want it to be. Then set it to autopilot, whether it's for 100 or 10,000 customers; you can personalise at scale. Without your personal time.
Automate key activities such as:
Workflow Automation - Unshackle yourself from the desk
As a business owner it's too easy to fall into the trap of just 'doing things' because they need to be done, without really looking at how they are getting done.
Using automation at the core of your business allows you to leverage benefits such as increased profit margins, more capacity, happier customers and ultimately, a more enjoyable business, and life.
Turn activities that take your time, into saving you time:
We provide value both in the form of increasing revenue and saving time, create repeatable outcomes and enable business owners to have the freedom to focus on the 'big picture'.
We partner with clients that are perceptive and ambitious, think outside the box and backed by a stable business model.